March 24 2015

Are You Ready for the Millennial Homebuyer?

It has been predicted that the millennial generation (those born from 1980’s – early 2000’s) are going to dominate home purchases in 2015, even over baby boomers. This generation is starting to shape how real estate marketing is going to look moving forward.
 
Millennials are dependent on technology. They are the first generation to have computers in classrooms, own a cell phone before a driver’s license, and some were even placed in front of iPads before they entered first grade. So it is no surprise that when it comes to looking for a new home, the first thing they will do is reach for the Internet.


Home Builders:

Millennials are smart and will do their research before hopping in a car to find new communities. Advertising on new home directories is a great way to be found and build a brand that homebuyers can trust.
 
Using social media will also drive traffic and leads to your website. Use this platform to advertise any real estate seminar or fundraiser you are hosting. If you have any blogs about your new community’s events or phase release, social media is an inexpensive way to target your audience in the ZIP codes that are beneficial for you to promote that blog.


Realtors:

Millennials will not only be searching for a new home online, they will find their realtor online as well. This makes it more important than ever for realtors to have a website, and not just the one their brokers give them. They will need an up-to-date website that is pleasing to the eye and easy to navigate.

First impressions are everything and your website is the first contact a realtor and potential homebuyer will have. Millennials have become accustomed to fresh content and clean designs. Nothing says you are out of touch with today’s market then having a site with photos taken 10 years ago and your last blog post done around the same time. What realtor do you think a 30-something home buyer will flock to when having a choice between these two websites?

Real Estate Site Example One

Real Estate Site Example Two

 

Once a millennial partners with a realtor, please do not bombard them with emails. Millennials are smart and will most likely send you listings they are interested in seeing. They count on up-to-date new home directories and MLS listing sites to do research on homes that meet their needs. Once they find a property they are interested in they contact their Realtor on homes they would like to see.

Millennials have no problem being upfront with you during their home buying process; however there are some things they may keep to themselves. To be the best Realtor your millennial client, listen to the unsaid things they may be afraid of telling you. This, along with your great looking website, will impress them and make you the rock star real estate agent they need!

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