April 22 2010

Video Stats Show Increasing Opportunity To Separate From Competitors

Video stats continue to show opportunity for homebuilders to separate themselves from their competitors.

Consider these numbers:

  • YouTube receives more than 100 million unique visitors and streams more than 6 billion videos monthly, according to Nielsen.
  • Users viewed 33.2 billion videos during the month of December 2009, according to comScore. 
  • 86.5 percent of the total U.S. Internet audience viewed online video in December 2009, according to comScore.

The ability of video to tell an in-depth story of a new home community, beyond a static picture and a 'request more information' button, gives video an unmatched advantage over builders not using video. On a similar note, video allows consumers to become engaged (a major YouTube ranking factors), building a stronger builder-to-consumer relationship, while at the same time leveraging a deeper insight into a builder's brand as well as the new home itself.  Video is quickly becoming a consumer expectation when looking for new homes.


Jim Adams - CEO
New Homes Directory .com


Add comment

(Will show your Gravatar icon)

  • Comment
  • Preview



Feed ic_myyahoo.gif


The New Homes Directory.com Corporate blog began in 2008, due to the increasing difficulty of keeping both our company personnel as well as our client base up to date with both site and product enhancements. Read more...

Comment Policy

We encourage comments and look forward to hearing from you. Please note that New Homes Directory.com may, in our sole discretion, remove comments if they are off topic, or inappropriate. Copyright © 2021 Fat Cat Inc. All rights reserved.