April 22 2010

Video Stats Show Increasing Opportunity To Separate From Competitors

Video stats continue to show opportunity for homebuilders to separate themselves from their competitors.

Consider these numbers:

  • YouTube receives more than 100 million unique visitors and streams more than 6 billion videos monthly, according to Nielsen.
  • Users viewed 33.2 billion videos during the month of December 2009, according to comScore. 
  • 86.5 percent of the total U.S. Internet audience viewed online video in December 2009, according to comScore.

The ability of video to tell an in-depth story of a new home community, beyond a static picture and a 'request more information' button, gives video an unmatched advantage over builders not using video. On a similar note, video allows consumers to become engaged (a major YouTube ranking factors), building a stronger builder-to-consumer relationship, while at the same time leveraging a deeper insight into a builder's brand as well as the new home itself.  Video is quickly becoming a consumer expectation when looking for new homes.

 

Jim Adams - CEO
New Homes Directory .com

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