September 17 2009

Attention Home Builders - 300 Million Facebook-ers With No Signs Of Slowing

On September 15, 2009, Inside Facebook reported it has reached 300 million monthly active users around the world. Facebook has added 50 million users in only the 75 days. That's the equivalent of 670,000 users per day. Remember, it seems like only yesterday (mid-July), that Facebook reported it had reached 250 million users.

Facebook-growth-chart-2006-2009


Though Facebook users have been flocking the connection addiction site since 2004, the sites growth, as recorded by numbers of users, shows no sign of slowing down.  In June 2009, The Nielson Company announced the US had a unique audience of more than 87 million people, compared MySpace's less than 63 million visitors the same month.

Check out the Facebook growth over the last 30 days:

13 - 17 Males: 14.5%
13 - 17 Females: 10.2%

18 - 25 Males: 8.6%
18 - 25 Females: 4.9%

26 - 34 Males: 10.0%
26 - 34 Females: 6.4%

35 - 44 Males: 11.1%
35 - 44 Females: 8.3%

45 - 54 Males: 12.8%
45 - 54 Females: 11.8%

55 - 65 Males: 10.2%
55 - 65 Females: 11.0%

 

facebook-30-day-growth-august-2009



August 2009 US Facebook Users by Age and Gender

13 - 17 Males: 3.7 million
13 - 17 Females: 4.9 million

18 - 25 Males: 10.7 million
18 - 25 Females: 12.1 million

26 - 34 Males: 7.9 million
26 - 34 Females: 10.5 million

35 - 44 Males: 6.4 million
35 - 44 Females: 8.7 million

45 - 54 Males: 3.7 million
45 - 54 Females: 5.9 million

55 - 65 Males: 1.9 million
55 - 65 Females: 3.3 million

 

facebook-users-august-2009-male-female


InsideFacebook.com reported that 45.4 million people, that's 57% of the site’s users, are women. That's higher than their males counterparts, who represent 34.3 million.  

For Home Builders

The rapid and continued growth of both female and male users of all ages signifies there is ever increasing opportunity to connect with both present home buyers and future home buyers.  Another undeniable metric, home builders cannot afford to look past is the increasing time spend on Facebook, Twitter, and blogging sites. 

In April 2009, time spent, in minutes, on Facebook had grown 700% from April 2008 (1,735,698 - 13,872,640 [000]). 

Time spent on Twitter was up 3,712% during the same period (7,865 - 299,836 [000]).  

Time spent on Blogger, though a much smaller increase in time was up 30% for April 2009 from April 2008 (448,710 - 582,683 [000]).

Home builders must figure out how to maximize Facebook, Twitter, and blogging.  Any builder without plans for these social sites, as part of their overall marketing strategy, will be left behind by the more 'in tune' home building competitors.

What Can Home Builders Do?

Mike Lyon, author of 'Browsers To Buyers', has the most progressive, forward thinking, and practical, virtual social media training series on how to get the most out of social sites, I know of.  Sign up today and begin navigating the new marketing frontier.

Contact Jim Adams today to see if NewHomesDirectory.com can subsidize your Mike Lyon training series fees.

Sincerely,

Jim Adams - CEO
New Homes Directory .com

 

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