June 18 2009

What Facebook Means To Homebuilders

As of May 2009, Facebook is the most popular US social networking site.  According to comScore, Facebook’s May 2009 unique visitors totaled 70,278,000.  This is up 97% from last year at this time. Surprisingly MySpace visitors shrank 5% over the same timeframe, slipping to 70,255,000 unique visitors.

Debra Aho Williamson, senior analyst for eMarketer said “Facebook is becoming the go-to social networking site for marketers. While MySpace still has a huge quantity of visitors, they are becoming less relevant for advertisers.”

What this means for new home builders is that Facebook can’t be ignored.  People love being connected and Facebook is delivering the platform for which to do it.  With such a massive increase in usage, Facebook is now the number one way to connect and converse.

Reaching new home buyers today is not about advertising to them, it’s about connecting and engaging.

In the home building industry, the best use of today's marketing dollars is not one-way interruption advertising - it's connecting with consumers where and when they want to be connected with.

Jim Adams - CEO
New Homes Directory.com


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