May 26 2009

How Important Is Twitter For Brand Building?

In case anyone wasn't sure, Twitter is officially mainstream media. Watch a story of both the benefits of using Twitter and the consequences of ignoring the use of Twitter.  Hollis Thomases, CEO of, talks about how Twitter can be used for building brand reputations and customer relationship. She refers to a Whole Foods success using Twitter and then describes a "horror story" that happened to Exxon Mobile when their Twitter handle got hijacked.

Should homebuilders consider Twitter when marketing their new home communities? Absolutely.  There are too many success stories to ignore.  The challenge: clearly define your objective; then allocate the resources to make it work because it won't on it's own.


Jim Adams - CEO
New Homes


Add comment

(Will show your Gravatar icon)

  • Comment
  • Preview



Feed ic_myyahoo.gif


The New Homes Corporate blog began in 2008, due to the increasing difficulty of keeping both our company personnel as well as our client base up to date with both site and product enhancements. Read more...

Comment Policy

We encourage comments and look forward to hearing from you. Please note that New Homes may, in our sole discretion, remove comments if they are off topic, or inappropriate. Copyright © 2020 Fat Cat Inc. All rights reserved.