July 10 2012

Huge Success at PCBC 2012 Builder Tech Event!

For the second time this year, Mike Lyon, Myers Barnes, Zillow, Lasso, Builder Designs, Focus360, New Home Feed, and ourselves of course, had organized an event for home builders to get together and talk all things tech in the industry within a fun setting. We had over 200 of the building industries finest enjoying the San Francisco skyline while sipping on cocktails and mingling with fellow builders.

Held during PCBC 2012, Builder Tech was hosted at San Francisco’s B Restaurant and Bar, known for their chic fare and atmosphere, everyone enjoyed the gorgeous view from the terrace with the below gardens and waterfalls of Yerba Buena.

New Homes Directory had a blast with all our friends, old and new. It was great talking shop and checking up. We are so lucky to be working in such a great industry with remarkable people and are looking forward to the next Builder Tech event. Hope to see you there!

Check out the photos of Builder Tech 2012 at PCBC:

January 31 2012

IBS 2012 After Party at Builder Tech

IBS 2012 After Party Builder Tech EventDon’t miss out on the best IBS after party! Come mingle with the industry's leading edge thinkers and talk about all things tech in the home building industry at this FREE OPEN BAR event.

Join us for the 1st ever annual Builder Tech party as we talk all things SEO, PPC, SMS, CPM, SEM, OSC and ROI as it relates to the building industry with the leading experts in the field. Enjoy an open bar and light munchies while our DJ Mix-Master-Mike, aka Mike Lyon, spins the records. Bring your friends and your colleagues. Just don't miss out on the best night of IBS. It will be legend…wait for it…….dary!

The party starts at Thursday, February the 9th from 5pm to 8pm at the Rosen Plaza - Salon 9. Make sure to Siri this reminder on your iPhone right now. (If you are rocking a flip phone, this party is not for you.)

January 23 2012

The Only Place to see Jeff Shore at IBS: Sales & Marketing Pulse 2012

Sales and Marketing Pulse 2012

There is only one place you can see Jeff Shore this year at IBS, the off-site event, “Sales & Marketing Pulse 2012”. At the Sales and Marketing Pulse 2012, Jeff will discuss the results of an all-inclusive countrywide survey targeting sales and marketing leaders on what’s hot and what's not in the new homes sales industry.

Why Jeff Shore is a must see at IBS 2012? Jeff offers over two decades of new home sales experience and training which has inspired a change in thousands of sales professionals around the country. With Jeff’s fantastic ability to blend humor and knowledge in new homes sales, he creates a captivating sales speech that will excite any new homes sales team!

Focused on sales strategy, technique and hard work, Jeff will challenge “good” salespeople to become “great” salespeople. Don’t miss the ONLY place to see Jeff Shore speak during IBS 2012.

HURRY, registration is FREE but space is very LIMITED!

Wednesday,  February 8th,  3-4:30p
BB King Blues Club, Orlando,  FL
Next door to the Orlando Convention Center

Register NOW for FREE


May 3 2011

Overcoming the Dangerously Long Buying Cycle

Leading home building professional Jeff Shore and Lasso Data Systems team up for an exhilarating webinar suited for both sales reps and managers.

Lasso and Jeff Shore Webinar

In today's new home industry, homebuyers seem to be taking their time to make a home buying decision. Jeff Shore has heard of the complaints amongst new home sales teams that prospects exhibit a lack of urgency when making a new home purchase. Thus, the long buying cycle makes the buying decision that much harder, and sales professionals have their hopes pinned on non-buyers.

This 30-minute FREE webinar presented by Jeff Shore, homebuilding’s industry veteran and sales expert, will present:

  • The psychology behind today's homebuyers and why the long buying cycle is devastating to the decision-making process.
  • Discover one of today's most important statistics regarding how prospects think.
  • Find out what you can do to build that all-important momentum in the sales conversation.

This webinar will unlock the secrets of how people buy and will show you how to overcome the dangerously long buying cycle. The presentation starts on Thursday, May 12, 2011 at 10:00am PDT, 1:00pm EDT. To register for this complimentary webinar check out Jeff Shore and Lasso Data Systems flyer at http://www.lassodatasystems.com/events/jeff-shore/webinar.html

March 16 2011

Make Your New Home Sales Leadership Sharper Than Ever

2011 Sale Leadership Summit

Nothing has changed more dramatically in this tough housing market then the job of a new home sales executive. With new homes sales teams having to do more with much less, and stretched thin by today’s market, as a sales leader you have to be sharper than ever.

Join Jeff Shore and Jason Forrest, two of the leading sales trainers in North America, in a gripping one-day conference that will offer you the insights and information you need to capitalize on your sales efforts. The 2011 Sales Leadership Summit is being held in Dallas, Texas on May 4th, 2011.

What makes the 2011 Sale Leadership Summit program so effective?  “In a word: IMPACT!” said Jeff Shore.  This is NOT your ordinary new home sales training, this interactive, diverse and thoughtfully prepared program, offering keen insight and real-world techniques that can easily be implemented for immediate results. Jeff Shore’s extensive knowledge and irresistible enthusiasm will make your new home sales leadership sharper than ever.

The jam-packed agenda for the 2011 Sales Leadership Summit includes:

• Setting the right performance expectations
• Coaching for the time-strapped manager
• Re-charging tired inventory (with successful case studies)
• Define your metrics - measuring what really counts
• Staffing checkup - finding high-flying sales pros
• Sales compensation strategies
• Lead maximization & follow-up practices

Contact Shore Forrest Sales Strategies for more information or simply go to 2011 Sales Leadership Summit for simmer schedule and pricing.

January 12 2011

Want To Exceed Your Home Sales Goals In 2011?

Myers Barnes 

If so, then your company and YOUR career cannot afford to miss out on Myers Barnes FREE Webinar: The New Home Sales University Online: Savvy Sales Management. Learn a practical, powerful approach to sales management that will show you how to lead your team to sales victory in five easy lessons:

• Attract and retain top performers
• Transform ordinary people into supercharged salespeople
• Lead, inspire, and motivate your team to reach peak performance
• Build and sustain a real competitive advantage
• Enable your team to deliver reliable consistent results month after month

As an attendee, you will learn the new fundamentals of creating and deploying an integrated online and on-site sales program. Once have been completed this proven, step-by-step process, you will be given the knowledge to manage a successful new home sales team.

The New Home Sales University Online: Savvy Sales Management webinar provides tested strategies and concrete methods that are proven to increase leads, sales, and profitability! These free webinars start on January 21st, 28th & February 4th, 18th, and 25th, each session starting at 1:00 PM Eastern time. Don’t miss out on this FREE chance to gain valuable insight on how to exceed your New Home Sales Goals in 2011!


May 27 2010

Realtor Palooza: Easy Sales - Easy Money

On May 26th, 2010 the Inland Empire Sales and Marketing Council help the 2010 Realtor Palooza: The Big Easy: Easy Sales - Easy Money, which offered a chance for the top Southern California home builders and Realtors to get together and introduce the new inventory of homes for sale throught out the Inland Empire. This was also a chance for Realtors to learn about the builder/broker programs and how to qualify buyers with Special Financing and Incentives.

The Inland Empire Sales and Marketing Council of the Building Industry Association of Southern California’s goal is to advance the discipline of marketing and home sales through education, networking and providing a forum for the exchange of ideas.

Present at the event was Louie S. Norwood MIRM, and 2010 President of the Inland Empire of the Sales and Marketing Council. Louie believes that the backbone of the home building and sales industry are the steadfast members who remain focused, dedicated and committed to its' future. Louie is also President of Temps Plus, Inc. Temps Plus is California's premier homebuilder staffing firm, providing new home sales professionals since 1996.

Capital Pacific Real Estate, VP of Sales and Marketing, Jason Watson, was also in attendance at the Realtor Palooza. Jason Watson is a twenty two year veteran of the home building industry who has successfully managed, sold, and closed numerous new home communities in his career. Jason is a board member of the Inland Empire Sales and Marketing Council, and has been awarded several Laurel and MAME awards, including "Sales Team of the Year".  Jason described the Realtor Palooza as an opportunity for the re-sale world to understand the new home builder and to get the standard sale into the market. The Realtor Palooza allows a chance for the Realtors to know where the standard sale homes are, even though they may not be listed in the MLS.


February 9 2010

Go Big or Go Home - 2010 Sales Leadership Summit

On April 23, 2010, join Jeff Shore and Jason Forrest in Alexandria, Virginia as they meet with some of the best and brightest VPs of Sales, Directors and Managers from the homebuilding industry in a gripping, highly acclaimed one-day conference that will reshape your sales leadership vision at the “Go Big or Go Home” Sales Leadership Summit.

Are you a home builder who is still relying on one-on-one interviews to hire salespeople? If so, you need a new approach. Do your salespeople understand your standards of performance? If not learn how to formulate that vision and communicate it clearly at the “Go Big or Go Home” Sales Leadership Summit.

“Go Big or Go Home” summit will redefine the purpose of the salesperson, show you how to multiply your coaching time without multiplying your working time, how to implement the use of social media with salespeople, and how to re-charge tired inventory with successful case studies, just to name a few of the topics that Jeff and Jason will cover.

“It is time to recognize that the worst is behind us and the time to move forward is now. There are opportunities in the year to come that the homebuilding industry has not seen for decades. Opportunities to redefine who we will be in the market to come. Is your sales team ready to soar?”

If you are a Sales Manager, Director, Vice Presidents or anyone who directly manages sales professionals, this leadership summit is designed for you! The “Go Big or Go Home” Sales Leadership Summit will be lead by Jeff Shore and Jason Forrest. Jeff Shore has been an expert in new home sales training since 1992 and has had the privilege to teach and inspire thousands of sales professionals from the homebuilding industry. Learn how Jeff can help your team fulfill their highest selling potential.  Jason Forrest is a salesperson who understands sales by selling rather than observing. Jason is the author of Creating Urgency in a Non-Urgent Housing Market and 40 Day Sales Dare for New Home Sales. Jason Forrest and Jeff Shore are the creators of Shore Forrest Sales Strategies, Leadership Selling® and Leadership Selling® for Coaches, a 33-week blended-learning training curriculum for new home sales.

All prices for the “Go Big or Go Home” summit include a full day of conference activities and meals, plus the Sales Leadership Binder. Any Division President or Company Owner can attend FREE when attending with one or more of their sales managers. For more information, contact Cassandra Grauer at cassandra@shoreforrest.com or call at 530-558-9109.



October 19 2009

Condos for a Cure Contribution by Epcon Communities

The nation's number one for sale attached homebuilder has announced they've combined forces with the Susan G. Komen Foundation with "Condos for a Cure".

For every home sold in October, in the six participating central Ohio neighborhoods, Epcon Communities will donate $1,000 to the Susan G. Komen Foundation. The six participating Epcon neighborhoods include The Woods at Hayden Run in Hillard, OH, the Village of North Falls in Powell, OH, Cobblestone Village in Gahanna, OH, The Woods at Sugar Run in New Albany, OH, Canterbury Woods in Westerville, OH, and The Villas at Glenealy in Dublin, Ohio.

An open house will be hosted by Epcon Communities on Sunday October 25, 2009 from 1:00 p.m. to 5:00 p.m. at The Woods at Sugar Run located at 5545 Armstead Avenue, New Albany, Ohio.  Cancer survivor Kelly Daum will share her personal fight with the attendees. Not only will representatives from Komen Columbus be in attendance, but Tim Maurer of Mukha Salon & Day Spa will be present in order to discuss ways women can take care of themselves while undergoing chemotherapy and radiation treatments.   

“We are proud to join Susan G. Komen in their fight against breast cancer” said Vice President of Sales & Marketing, Nanette Overly.  Overly went on to say “it is difficult to find anyone whose life has not in some way by this disease; either by a friend, neighbor, spouse, mother, sister, daughter or coworker.  Condos for a Cure provide a way for Epcon Communities to help in this fight.

Nanette Overly, Vice President of Sales & Marketing for Epcon Communities said “We are proud to join Susan G. Komen in their fight against breast cancer. It is difficult to find anyone whose life has not in some way by this disease; either by a friend, neighbor, spouse, mother, sister, daughter or coworker.  Condos for a Cure provide a way for Epcon Communities to help in this fight."

Chase Blackburn, a native of Marysville Ohio and linebacker for the NY Giants has lead the effort to organize donations from his teammates of items to be auctioned at the October 25th event.  “Chase has gone out of his way to do whatever he can to support this event and raise money for the fight.   His generosity along with the generosity of the players is making a difference in the lives of those courageous champions touched by this disease” said Overly. 

In addition to the cleats, players have donated gloves, wristbands, hats and programs.  Each item has been worn during a game and autographed.  Items from pro bowlers Antonio Pierce, Shawn O’Haro, Osi Umenyiora and Zak Deossie are included in the auction.  The silent auction is from 4:00 p.m. to 5:00 p.m. Here is a list of players participating in this event:

Chase Blackburn 2 pairs 2 gloves 1 hat 1 towel
Antonio Pierce  (pro Bowler)
Shawn O'Haro  (pro bowler)
Osi Umenyiora  (pro Bowler)
Justin Tuck
Domenik Hixon  (from Columbus, played at Akron)
Ahmad Bradshaw
Mario Manningham
Zak Deossie  (pro bowler)
Johnathan Goff
Clint Sintim
Hakeem Hicks
Will Beatty
Gartrell Johnson

If you need any more information about this event please contact Epcon Communities at 614-761-1010.

Fantastic work Nanette and Epcon Communities! I'll be participating in the silent auction.

Jim Adams - CEO
New Homes Directory .com

September 11 2009

Lasso Data Systems and New Homes Directory.com Announce Marketing and Sales Alliance Partnership

For Immediate Release:


NewHomesDirectory.com services will be sold exclusively throughout Canada by Lasso Data Systems. Site draws targeted home buying traffic direct to homebuilder websites.

September 9, 2009 – Lasso Data Systems, a premier developer of customer‐relationship management, CRM software for homebuilders and developers globally, today announced a partnership with NewHomesDirectory.com to sell the site’s internet directory services to its clients throughout North America, with an exclusive reseller agreement for homebuilders in Canada. NewHomesDirectory.com is a leading‐edge developer of revolutionary internet applications for real estate sales and marketing, including one of the top online directories devoted to connecting consumers with new home builders and developers in their area.

The partnership marks the first time NewHomesDirectory.com has made its products available outside the United States, with initially six major directories available through the site serving regions within British Columbia (Vancouver), Alberta (Calgary, Edmonton), Ontario (Toronto, Ottawa) and Quebec (Montreal). Other internet marketing products available from NewHomesDirectory.com include NHDBuzz.com, a portal enabling builders to post press releases on their projects free of charge, and NewHomesDirectory.TV, which offers high‐definition video profiles of new home communities.

“NewHomesDirectory.com and Lasso both play critical roles in the new home sales process,” said Jim Adams, CEO of NewHomesDirectory.com. “NewHomesDirectory.com drives high quality traffic to builder websites, while historically Lasso’s focus has been on CRM solutions, invaluable technology for builders who want to properly manage and close the leads generated from that traffic. This is an attractive proposition for builders because Lasso’s partnership with NHD will help Canadian homebuilders to reach more interested buyers and to manage their prospect database. By taking advantage of NewHomesDirectory.com through Lasso, Canadian homebuilders can now connect with the thousands of consumers searching for new homes throughout Canada and generate some of the most qualified leads available to sales agents.”

The NewHomesDirectory.com partnership marks a new stage in the growth of Lasso Data Systems, moving forward in supporting its customers not just with CRM technology solutions but with proactive online marketing and sales strategies that include directory services and consumer traffic, website and search engine optimization (SEO), plus lead intelligence & nurturing. The new marketing offerings will be offered both in addition to and separate from Lasso’s core CRM solution.

“Working together with Jim Adams and the team at NewHomesDirectory.com is a natural extension of the missions of both companies,” explained Dave Clements, CEO of Lasso Data Systems. “With more than eighty percent of homebuyers starting their research online, we hope to strengthen the value and the connection we offer homebuilders and developers by providing targeted traffic, innovative online marketing services and a CRM solution custom built for the real estate industry.

NewHomesDirectory.com provides a clean and easy to navigate information source for consumers that is also an extremely economical way for builders to generate revenue through precise and targeted online traffic.”

About Lasso Data Systems
Lasso Data Systems Inc. is the leading developer of innovative “on‐demand” CRM real estate software for new home builders and developers. Lasso, used for residential developments globally, helps real estate developers, builders and sales agencies sell their developments faster and easier with controlled sales velocity. The company’s software manages potential homebuyers online from interest list to occupancy including sales, inventory and contract management. Lasso works equally well for diverse developments from urban high‐rise to suburban townhomes, single and master planned communities, golf, mountain and ocean resorts and condo‐hotels. Lasso, deployed on over 1,000 projects globally, is designed for ease of use, rapid deployment and pay by usage to maximize each client’s ROI and reduce their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, BC, Canada. www.lassodatasystems.com

About NewHomesDirectory.com
Founded in 2001 by CEO Jim Adams, NewHomesDirectory.com is an online directory devoted to connecting consumers with new home builders and developers in their area. Unlike other real estate listing sites, NewHomesDirectory.com links potential buyers directly to a home builder’s community webpage, delivering traffic to builders instead of acting as an intermediary clearinghouse for leads. The company is also a leading‐edge developer of revolutionary internet applications for real estate sales and marketing, including NHDBuzz.com, a press release hosting site for real estate companies featuring the latest industry news; the New Homes Professional Network at LinkedIn.com, providing networking opportunities and discussion of the latest trends for real estate sales and marketing professionals; and a high‐definition video hosting site that will aid builders in producing and spotlighting video profiles of their latest communities, including soundtracks provided by some of today’s hottest music artists.

Dave Clements, CEO Lasso Data Systems Inc.
1.866.526.9955 Ext: 8565 dclements@lassodatasystems.com

Jim Adams, CEO NewHomesDirectory.com
619.252.1010 jadams@newhomesdirectory.com



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The New Homes Directory.com Corporate blog began in 2008, due to the increasing difficulty of keeping both our company personnel as well as our client base up to date with both site and product enhancements. Read more...

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