March 16 2011

Make Your New Home Sales Leadership Sharper Than Ever

2011 Sale Leadership Summit

Nothing has changed more dramatically in this tough housing market then the job of a new home sales executive. With new homes sales teams having to do more with much less, and stretched thin by today’s market, as a sales leader you have to be sharper than ever.

Join Jeff Shore and Jason Forrest, two of the leading sales trainers in North America, in a gripping one-day conference that will offer you the insights and information you need to capitalize on your sales efforts. The 2011 Sales Leadership Summit is being held in Dallas, Texas on May 4th, 2011.

What makes the 2011 Sale Leadership Summit program so effective?  “In a word: IMPACT!” said Jeff Shore.  This is NOT your ordinary new home sales training, this interactive, diverse and thoughtfully prepared program, offering keen insight and real-world techniques that can easily be implemented for immediate results. Jeff Shore’s extensive knowledge and irresistible enthusiasm will make your new home sales leadership sharper than ever.

The jam-packed agenda for the 2011 Sales Leadership Summit includes:

• Setting the right performance expectations
• Coaching for the time-strapped manager
• Re-charging tired inventory (with successful case studies)
• Define your metrics - measuring what really counts
• Staffing checkup - finding high-flying sales pros
• Sales compensation strategies
• Lead maximization & follow-up practices

Contact Shore Forrest Sales Strategies for more information or simply go to 2011 Sales Leadership Summit for simmer schedule and pricing.

March 11 2011

It’s All Hypothetical Until Proven

Recently I have been noticing many people saying that they know without a doubt.  I’ve seen people say that they know why Craigslist will tell you to wait 20 minutes before posting again, when a post expires once posted or I have even seen people say they know how to get around Craigslist Terms of Use.

I’m not saying that many of these things are not true but it is hard to prove something when Craigslist, as a company, is very quiet about some of the way it is run.  I have my own hypothesis/theories about the topics above as well as other certain things but that doesn’t make it definitive.  You want to know if something works… Research it and then try it for yourself.

I can give you all the tips and tricks I know in the book but it can change in a second with Craigslist.  They do that on purpose because if everyone knew their tricks than their service would be duplicated.  I hope my words are every bit helpful but if you don’t try it for yourself than you will never know if it’s hypothetical or a fact.

But just in case you’re wondering if I do know why Craigslist makes you wait 20 minutes or how long it takes a post to expire and so on, I have done my research and I do feel that my data is factual.  But you’ll just have to keep reading my blogs to find out those things.

Happy Posting!

March 7 2011

New Homes Professional Network Reaches Over 2200 Members On Linked In!

New Homes Professional Network Logo

In 2008, New Homes had noted there were no new home building specific groups among Linked In and seeing a need for a new home building industry specific network that was about giving control to the users, gave rise to today's New Home Professional Network Group. A network comprised of senior executives, marketing & PR professionals, as well as sales professionals in the home building industry, New Homes Professional Network has reached over 2200 member in 2011!  This group promotes open discussion among its members to address the ever changing market conditions and the related news, events and technology that shape our industry.

"I find that the topics of discussion in the New Homes Professional Group are cutting edge and very thought provoking. I feel that the group has a very good mix of professionals that participate in the discussions on a regular basis and I learn a lot from the other members of this group by reading what they have to say about the different topics of discussion. The information and the other points of view that I receive by being a member of this group have given me a better understanding of the issues and challenges that builders, sales people and sub contractors face today. The New Homes Professional Group is AWESOME!"
-Del Barbray
 Experienced New Home Sales Pro
 Sacramento, California Area

This social network of industry professionals combines some of the more effective platforms such as blogging and forums as a way to engage each other on any industry topic, from anywhere in the world. 

"For me it's interesting to get a national perspective on certain topics. New and fresh ideas from all over the country. Plus I know that everyone who responds in the New Homes Professional Network is in the trenches everyday, trying a variety of strategies that may or may not work. It's great to get the feedback. You can always learn something new."
-Michael Berke
 Berke Homes & Properties
 Greater Chicago Area

We are excited for the opportunity this group of professionals has to combine and share its collective wisdom and experience. The Network was created in hopes that members will seek the experiences and expertise of others in order to sharpen their professional skills and be more effective for their companies. 

“It's crucial for me to stay relevant as a trainer and sales coach in the industry. The New Home Professional Network Group is a great way for me to stay up on what my industry wants to improve on.
-Jason Forrest
 J Forrest Group
 Dallas/Fort Worth Area
"We exist in a put-your-head-down-and-plow-through-the-work kind of environment. It's so easy to become disconnected and detached from what others are thinking and saying. The network helps me to keep my pulse on what industry leaders are thinking, and to contribute to the dialogue. Sometimes the answers we need are a blog post away. The New Home Professional Network Group makes those answers easy to find.
-Jeff Shore
 Shore Consulting
 Sacramento, California Area
"The Group has been very helpful. Probably because of the relevancy of the discussion topics. I find the majority of the posts helpful to my business. I also get very relevant responses back to the discussions I post as well.
-Brandon Cleveland
 Associate Broker / Sales Associate
 Meritage Homes
 Phoenix, AZ
"I've really enjoyed reading and engaging in topics brought up by the group, especially during these more trying times. Specifically from other parts of the country where they are having to reach deeper than we are in Texas to drive traffic, convert sales, and make money. We are all having to learn to do more with less and deliver better, more cutting edge products and services while enduring tighter credit and longer sales cycles. We've literally embarked on a social media campaign and have turned to more creative marketing than ever before due to the influence of our group.
-Jay Hankla 
 General Manager
 Shaddock Homes
 Dallas/Fort Worth Area
"As I look over the conversations and dialogues I think it is hugely important as an industry and as professionals to stay connected, network and share ideas. I also think it is extremely important as an industry that we strive to be professionals and the best at what we do. As sales professionals, are we constantly trying to improve our skills, are we reading, going to training, meeting with a mentor or being a mentor to a younger less experienced sales professional. I sometimes think we use these types of sites for job and consulting opportunities, which I think is good, but I would like to see us focus on how to raise our expertise and conversion rates to make a bigger impact for our builders, clients, bankers, investors and the country as a whole.
-Bobby Mink
 Operations Manager
 Alex G. Tetterton Homes
 Greater Atlanta Area



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