January 25 2011

The Reward Comes To Those Who Maintain

Over the past few months we have been going over a lot of tips and tricks to get your Craigslist.org postings for your new homes looking perfect but now we need to go over how to maintain those perfect postings.

NewHomesDirectory.com lists 700-1,000 postings a week on Craigslist and we are still growing.  The Craigslist crew here at NHD daily check each posting to make sure that they live up to the high standards we have before they are live for all the world to see.  When we check them we make sure that the follow items are always accurate: price, picture and correct community/other home information such as square footage, bath count, HOA information etc. within the description.

There are always certain things that we sometimes overlook when we get into the routine even though they may seem like common sense.  Make sure you check your spelling, grammar, whether the content is appropriate for your target audience, as well as length of posting.  A long or wordy posting can make buyers run away rather than want to buy.

Lastly, we make sure to change around the look of the postings very frequently because after awhile those who are looking for a new home on Craigslist will start to recognize the same posting and thus it will get flagged.  Depending on how many posts you maintain, you should change the wording and/or layout every other week.

In the words of W. Clement Stone “Success is achieved and maintained by those who try and keep trying.”

Happy posting!

W. Clement Stone quotation source: www.quotesdaddy.com


January 12 2011

Want To Exceed Your Home Sales Goals In 2011?

Myers Barnes 

If so, then your company and YOUR career cannot afford to miss out on Myers Barnes FREE Webinar: The New Home Sales University Online: Savvy Sales Management. Learn a practical, powerful approach to sales management that will show you how to lead your team to sales victory in five easy lessons:

• Attract and retain top performers
• Transform ordinary people into supercharged salespeople
• Lead, inspire, and motivate your team to reach peak performance
• Build and sustain a real competitive advantage
• Enable your team to deliver reliable consistent results month after month

As an attendee, you will learn the new fundamentals of creating and deploying an integrated online and on-site sales program. Once have been completed this proven, step-by-step process, you will be given the knowledge to manage a successful new home sales team.

The New Home Sales University Online: Savvy Sales Management webinar provides tested strategies and concrete methods that are proven to increase leads, sales, and profitability! These free webinars start on January 21st, 28th & February 4th, 18th, and 25th, each session starting at 1:00 PM Eastern time. Don’t miss out on this FREE chance to gain valuable insight on how to exceed your New Home Sales Goals in 2011!

 


January 7 2011

The Bridge Between Web Traffic And Home Sales

Live Chat by Active Sales Agent

New home builders are faced with many challenges in today’s market. The days when people were entering lotteries to be able to buy the most recently released home is over and now new home builders main priority is getting their product in front of consumers.

You cannot sell a product to someone you have never had conversation with, right? So how do you reach out to homebuyers?  The internet is the best place to start of course, it offers powerful strategies which help you gain the traffic you need. While traffic generation strategies lead prospects to your site, it sometimes is difficult to convert that traffic into closed sales.

Some homebuyers are turning to Live Chat resources to get their sales team in front of more consumers and helping convert web traffic into real sales opportunities. With live chat the builder is able to take their website from a brochure to an online live sales center!

Maronda Homes has implemented a Live Chat service on their website by Active Sales Agent.com. Within hours of having the live chat on their site, the sales team was in conversation with new buyers! The estimated increase in lead generation is over 300% according to Active Sales Agent.com. With over 2.5% of unique visitors engaging in chats and over 80% of these chats results in contact information being obtained, live chat seems to be the bridge that closes the gap between web traffic and home sales.

With Active Sales Agent.com live chat services, new home builders are able to receive detailed analytics of the traffic on their site.  These analytics show which traffic sources are driving the most activity to their sales team and will allow home builders to refine their online marketing strategies.  We all know that you need to generate traffic to your site as a new home builder, now you have a solution to convert that traffic into a conversation with live chat!

 

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