New home builders are faced with many challenges in today’s market. The days when people were entering lotteries to be able to buy the most recently released home is over and now new home builders main priority is getting their product in front of consumers.

You cannot sell a product to someone you have never had conversation with, right? So how do you reach out to homebuyers?  The internet is the best place to start of course, it offers powerful strategies which help you gain the traffic you need. While traffic generation strategies lead prospects to your site, it sometimes is difficult to convert that traffic into closed sales.

Some homebuyers are turning to Live Chat resources to get their sales team in front of more consumers and helping convert web traffic into real sales opportunities. With live chat the builder is able to take their website from a brochure to an online live sales center!

Maronda Homes has implemented a Live Chat service on their website by Active Sales Agent.com. Within hours of having the live chat on their site, the sales team was in conversation with new buyers! The estimated increase in lead generation is over 300% according to Active Sales Agent.com. With over 2.5% of unique visitors engaging in chats and over 80% of these chats results in contact information being obtained, live chat seems to be the bridge that closes the gap between web traffic and home sales.

With Active Sales Agent.com live chat services, new home builders are able to receive detailed analytics of the traffic on their site.  These analytics show which traffic sources are driving the most activity to their sales team and will allow home builders to refine their online marketing strategies.  We all know that you need to generate traffic to your site as a new home builder, now you have a solution to convert that traffic into a conversation with live chat!