New Home Advertising for the Next New Home Buyers, Generation Y

I recently got the opportunity to make a video that is a change of pace for me as most of the videos we make are done to showcase the model homes. The video I made for Ponderosa Homes highlights the quaint town of Pleasanton, California as well as the building process for making their new homes.

Through this video I learned that even though this new home community is not yet built it can leave a huge impact on potential new homebuyers to come and buy your new homes. This new type of video is showing your potential new homebuyers how it all began and it also highlights what a great town/community they could live in.

So what’s the best way of going about getting your new homes out there through videos? YouTube.

YouTube has hit a major milestone, it now receives more than two billion video views a day. You might think your eyes are playing a trick on you but they’re not. That means each day you do not have a video up on YouTube is another day that you missed out on potential new homebuyers.

Whether you’re just starting out on building the new homes in your community or you are in your final phase, it’s never too late to get your community and company name out there.

Article: "YouTube Surpasses Two Billion Video Views Daily" by Mashable.com

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Comments

Posted by: Lisa Caponigri | June 15 2010 12:41 PM

Generation Y requires a brand new set of marketing tools. The classic direct mail piece and brochure isn't going to reach this crowd. They demand interaction and entertainment, and they demand immediate access. Rather than trying to make them listen to the old ways of marketing, mold to their way of thinking instead. You'll be miles ahead of your competitors in newspaper ads.

Posted by: rebecca | June 25 2010 3:14 PM

Thank you for the comment Lisa. It is very true, we cannot stick to the same old marketing "routine." We have to change with the next generation in order to reach them and effectively get the word out to them.