The 2010 International Builder Show was a big hit this year and was an amazing opportunity for home builders to learn some new tricks of the trade. Times are changing and the home builder needs to change with it. With Social Media a must have in the industry, many seminars where dedicated to teaching the home builder and their sales team how to create leads and how to turn those leads into sales using Social Media. One big topic this year, every home sales team needs to have a flip camera, digital camera and smart phone.

The flip cameras could be seen in use as you walked through the halls at 2010 IBS, myself being guilty of using one. How you may ask would this help you sell a new home? Well, this handy-dandy tool is a small portable camera great for showing a walkthrough of a model home. With its convenient Thumb Drive (F Drive) built in so you can easily film a walkthrough of your amazing home then download it to YouTube. YouTube is the second most searched online source after Google, with 2.4 billion searches per month.

Now the digital camera is to make eye candy for your website. When you place great high definition pictures on your website that look like something from a Home and Garden Magazine, the pictures just screams to the customer, “Buy Me! I am your Dream Home.”

Below is a quick clip of Jessica Earle the Marketing Director of NewHomesDirectory.com and  Mike Lyon from DoYouConvert.com and how you're “Cool to have a Tool.”