May 24 2009

C21 Real Estate Drops Television For Online Advertising

Just thought I would share this video I found on YouTube.  You know YouTube is the second most Internet site only behind Google?

 

 

Beverly Thorne of Century 21 Real Estate said C21 decided to leave national broadcast television advertising and reinvest those dollars in online advertising.  The C21 2008 case study showed a leads increase of over 237%  while at the same time reducing the cost per lead by 62%.

While the decision was clear cut, the change was difficult emotionally - as Beverly said, "none of us likes change".  "The reality of the fact that our consumers are online is a huge plus and we now add the same emotional pull to our online advertising that we had with our TV broadcast advertising."

Jim Adams - CEO
New Homes Directory.com

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