What would you say if someone with a video camera came up to you and asked for a 30 second pitch on your company or new home community?
That's exactly what I did on the exhibitor floor at the 2009 International Builder Show (IBS). I was roaming the floor looking for interesting companies. Then I would ask people if they wanted to get some air time while contributing to my video blog. My video blog is something I’m having fun with and at the same time I’m exploring ways to make my blog more interesting and captivating...or at least original.
Here are the questions I came up with to stimulate participation:
- Why do builders need to use your product or service?
- What are you doing to generate leads in this economy?
- What’s one fun thing you’re doing while in Vegas?
I realized almost immediately the importance of a sales person’s readiness to give a 30 second company pitch. Of course it got me thinking about what I would say if someone with a video camera came up to me and asked ‘why do homebuilders need to use New Homes Directory.com?’ I would not have been prepared for a 30 second pitch at the time of this ideation.
We all know that in advertising, we have literally seconds to capture the attention of our audience. The same also goes for networking. You attend a networking event, meet people, and you have only a few moments to share about your company. Will you be captivating and original or will you deliver the same ole, same ole?
I had dinner plans with Jeff Shore that night and planned on telling him about my video blogging ideas. I knew he would ask what my 30-second pitch was so I had to prepare before dinner.
Here’s what I came up with.
All builders need traffic. New Homes Directory.com drives A-list traffic to homebuilders. Every day thousands of consumers search Google, Yahoo!, and MSN for new homes. These are the consumers on New Homes Directory.com. When a homebuilder community is listed on New Homes Directory.com, those consumers can find your homes. If not, you’re missing out on a segment of some of the most qualified home shoppers there are today.
Boom! There it is. Let me know what you think of my 30-second pitch. Can I do better? Am I missing any critical elements of the perfect 30-second pitch?
And tell me if both you and your sales agents are prepared for the quick pitch of your company or new home community.
Check out the pitches from the following people. And by the way, you guys who participated in my video blog are awesome. Your companies are lucky to have you represent them.
Companies that could not get air time due to corporate restrains are Bank of America, Wells Fargo Mortgage, 2-10 Home Buyers Warranty (they actually kicked me out of their booth), and Ford to name just a few. They may need to rethink their policies in the near future. The west is wild again.
Krisann Parker - Brown with Heatilator and HeatGlo
I know you may be thinking...what about the other questions. Stay tuned. I'll post them soon.
Jim Adams - CEO
New Homes Directory.com
