I spoke with
Mike Lyon, author of '
Browsers To Buyers' yesterday and during our conversation he threw out the idea of doing a video blog at the
IBS in Las Vegas in January. I thought it was a fresh idea so I thought I'd give it a whirl. Here's to you Mike.
Attendance at the
BIS Show, as you might imagine, was leaner compared to past years and the economic and housing news didn’t contribute much to enhancing our optimism. Times are tough now in California and everyone here feels it. Spending is down and consumer confidence is low, low.
A bright spot in the conference was the Sales & Marketing Roundtable yesterday (Thursday, Nov. 13th). This was the first ever BIS Roundtable session. The Roundtables were dynamic sessions covering a range of topics that are at the forefront of discussions in today’s market.
I was both an attendee and a moderator along with
Cindy Douglas, V.P. of Sales & Marketing - MIRM, from
Ponderosa Homes.
Ponderosa Homes builds in both Northern California and Southern California. Attendees were encouraged to engage the moderators as well as other attendees in close, interactive discussions relevant to their businesses. We all had the opportunity to ask questions and share personal experiences in a network setting.
I felt that everyone in the Sales & Marketing roundtable was energized by the fact that we all seemed to connect on several topics. My feeling is that housing professionals need to feel connected to others facing the same challenges because together, we feel we can survive this market. Together, we can do it.
Watch a few of those who responded to the roundtable. I know it's raw, but that's life. Thank you Bobbie, Cindy, and Christy for being brave enough to comment on video. Here is the
YouTube video. Make sure to click the 'Watch in high quality' link for the good stuff.
Jim Adams - CEO - New Homes Directory.com
