As home buyers begin to search for new homes online to prepare for the home buying season this summer, it is important to have your marketing ready for action. Now is the time to capture your spring leads before your competitors do. Here are some quick and easy tips for making your home builder marketing ready for spring.
Knowledge is Power:
Not only will great content on your site help with your internal SEO, it is also an import tool for showing your homebuilder expertise to potential home buyers. Using blogs, email campaigns and social media are simple ways to show off your knowledge on home building and design. This includes creating a weekly blog post and promoting it on your social media profiles and email campaigns.
Make sure your blog posts are not self-promoting, but informational to home buyers. Create topics that answer home buyers questions like, “When is a Great Time to Buy a Home?” or “How to Start the Home Buying Process”. When you promote the blog within social media and your emails, show just an excerpt of the post with a link to your website. This will increase traffic to your homebuilder website and hopefully some home buyer shopping as well!
Capture and Use Your Leads:
Capturing leads from your website and having a CRM system in place to make sure your sales team is in constant contact with those leads is a must.
Catching leads can be done in several easy ways, with the most simple being the “interest list” or “contact us” form on your community landing pages. Note: always make sure to test that your lead forms are working properly, especially heading into the home buying season.
Another fun way to gain leads is to offer prizes or contest (a great blog post and social media topic as well). Home buyers on your site may be more willing to give out their contact information for a contest or prize giveaway.
Now that you have your leads, it is important to utilize them. Have a CRM system in place, as well as a sales follow up process ready. There are some great home builder CRM systems out there, for example, Lasso Data Systems, which allow you and your sales team to easily manage your leads.
Make sure your sales team is well trained and in constant contact with potential home buyers by phone calls AND emails. A good rule of thumb is to always follow up a phone call with an email or vice versa.
Warning: Your Website MUST Be Mobile Friendly!!
While 90% of home buyers begin their search for a new home online, tablets and smart phones have started leading in device searches. Because of this, home builders have started to integrate a mobile friendly website as a user friendly interface. BUT on April 21, 2015, Google will be releasing an algorithm update, known as “Mobilegeddon”. This update will hurt any home buyer’s website search rankings that are not mobile friendly!
User-Friendly Home Builder Website:
Here is another area that will not only help your SEO, but may increase your leads as well. Make sure your website is easy to use for home buyers. Many times the builder is used to their website and finds it easy to navigate; however the home buyer may beg to differ. Ask a family or friend to explore your website and get their input.