The perfect Pinterest pin consists of three factors; visual dominating, eye catching and mysterious. Let’s start with the visual dominance factor. Every pin should have a primary focal point that will help capture the users’ attention. How do you do this? Make sure the pin’s main focal point had a dominant appearance in size, color and density. The image’s main focal point should be larger and brighter than its counterparts and background. This is important since the layout of Pinterest has a multitude of interesting images. Most users will glance over the pins until something stands out. That is why your image must have a visual dominance within the photo that will catch the user’s eye. You can also apply this by simply adding a border or posting a long/tall pin.
Make your pins stand out by posting things that are out of the ordinary. This does not means you need to have a brand new idea or concept; you just need a new spin on an old one. Remember the goal is to get the user to re-pin and share your pin. Your pin should make them say “I want to remember this” or “I want my followers to see this”.
Say you got the first two steps down, you are able to grab the user’s attention and they share your pin. But you are struggling to get the user to use the pins to get to your website, which is what the third factor of the perfect pin is for. You have to add some mystery. Your pins create mystery when you do not give the important information up front. For example you can have a pin that says, “10 New Kitchen Designs” but only show three kitchen photos. This makes the user click over to your site to see the remaining 7 kitchens.
To maximize your Pinterest marketing strategy, your pins must:
• Stand out within the Pinterest feed
• Motivate repining
• Drive clicks to your site
Tune in next month to find out how to get the most ROI out of your Pinterest campaign.