October 22 2010

Craigslist: Homebuilder Friend or Foe?

In the home building industry, the challenge is to get the word out and show that owning a new home doesn’t mean that you are paying an arm and a leg.  For a long time we have adjusted the way we market to potential new homebuyer’s, case and point billboards, newspaper ads, television commercials…  I could go on but I don’t like to dwell in the past.  All of these ways to draw in a new homebuyer were great, 10 or 20 years ago.  It’s time to re-adjust yet again but this time let’s take our efforts to Craigslist.org.

Craigslist has been the leader in classified websites and lately it has been given the reputation as the biggest hub for scammers.  Just like anything in life there are risks but the reward at the end of this risk is the lead you get from your Craigslist ad.  With about 50 million unique visitors each month it seems as though potential new homebuyers have become very savvy on Craigslist and can spot a scam versus the real deal or in other words, you.

Now that we have cleared up our fears about Craigslist here are a few pointers to get you started:

• Set-up an account with Craigslist.org.
• Research the area you are looking to post in, look at what others are using for titles and descriptions.  Try to make your posts have a similar theme but still make each post your own so that it grabs the attention of someone looking for a new home.
• Use keywords that most new homebuyers are searching for such as new home, pool, bedroom count, etc. in your title and description.
• Abide by Craigslist.org’s Terms of Use, the last thing you want is to be banned from Craigslist.
• Make sure that you put at least one picture per posting.
• List bedroom count, square footage, price, etc. in your postings.
• Lastly, don’t forget to put in contact information or how you would like to be contacted within your description.

Happy posting!

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