A news article posted on CNet.com, August 20, 2008, by Don Reisinger entitled Google's search secret: It gets rid of you just caught my eye today. We all know and love Google for bringing order to our Internet universe. I know Google for being the cool hip rebel company for their results oriented philosophies and no nonsense delivery to products that really work.
Of the thousands of articles I have read on the Internet behemoth, Mr. Reisinger spun an angle I had not previously heard. He writes that often overlooked is the fact that Google is designed to get you off the Google site and to what you're looking for as soon as possible. He points out that search engines are nothing more than middlemen for the purpose of getting you to your destination.
"A quick jaunt to Yahoo's search page tells you everything you need to know about the company's ideas about search: it wants you to stay on Yahoo's pages and look around. But Google doesn't feel that way. It's of the opinion that the less time you spend using Google search results, the more often you'll go back instead of using a competitor's service." writes Mr. Reisinger.
He adds, "Think about that for a second. Doesn't that run directly against everything we know about the Web? Practically every site is designed to keep you there. How many times have you tried to click links in a blog post, only to find that it links you back to another section of the same site? It happens all the time." You can read the full CNet article here.
I am quick to point this out because the core concept behind New Homes Directory.com is entirely identical; to get consumers where they want to go.
The original and traditional ideology of a third party Internet media, whereby a site will show you pictures, videos, and any other information they can get their hands on, for the purpose of luring your personal information to pass on, was innovative and made perfect sense ten years ago, but today is antiquated.
The reason we love Google is because they deliver what we want (relevant search results) without trying to trap, confine, or strong arm us. We love the Internet because it gives us control. We love Google because they give us control. New Homes Directory.com shares the same philosophy; give control to the consumer. That is why you see the overly simple format with direct links to the builder community page. We want to deliver the consumer to their intended destination, not keep them on our site hoping they will fill out OUR form. The builder has a contact form, that's the form they want to fill out. The builder is who the consumer wants to talk to. Why should we stand in their way?
When you do a Google search for 'new home San Diego', you most likely will find the San Diego New Homes Directory in the top one or two natural results (click one). Most people will click a Location/Region link next indicating the area they are looking for homes (click two). The region page is filled with all the listings in that area. Click the community link and you are on the Builder Community Page (click three). So three clicks including the click on Google and the consumer has arrived. Simple huh? Maybe too simple for some but a concept we believe in; get the consumer where they want to go. This is not a new concept or philosophy for us. We have deployed the same format for the same reasons for almost eight years now and will continue doing what’s best in our eyes for our consumers.
New Homes Directory. com